It is recommended to pay attention to search engines with less competition – for example, Bing.
Bing.com is a search engine launched by Microsoft in 1998. In the CIS, the search engine is little known, although it is a built-in program for all smartphones and tablets running Windows.
In the US, it is the second most popular scanner, chosen by 31% of the population. Bing is in demand in China (18%) and Europe (6%), and its total audience is over 63 million buyers.
More than half of the audience are users over 45, which makes them promising potential customers (compared to Google, which chooses “generation zero”).
More importantly for online marketers, Bing.com is increasingly being used to close online deals and generate conversion traffic. According to statistics from WordStream, the average conversion rate for some topics on Bing is twice that of Google, while the cost per click is four times lower.
Proper work with the search engine can bring traffic with a minimum bounce rate and a high depth of views. Users coming through “Bing”:
spend more time exploring the site,
subscribe to email newsletters more often and leave contact information,
More people follow referral links.