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Marketing
How microsites are the surprising weapon for in-store customer engagement
Point-of-purchase displays were once all the rage in marketing. The same can be…
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2021: The Year of Careers and Callings
Russ Klein, CEO of the American Marketing Association, on the inversion of the marketplace during COVID-19, and the…
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Preparing for a cookieless future – by revamping your data-driven culture
Session It’s a case of good news and bad news for digital marketers right…
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Ted Baker on why Covid-19 led to its greatest year for customer acquisition
Doubling its media investment, implementing new technologies and experimenting with targeting helped Ted Baker attract new customers over the pandemic, says chief customer officer Jennifer Roebuck.…
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Barriers Preventing Many Organizations From Sustained E-Commerce Growth
The coronavirus has made e-commerce a bigger priority, but most organizations are still struggling to turn it into a…
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Why adding intrinsic incentives for eCommerce and social is key amid heightened consumer demands
Raise your hand if you have a wallet bursting with so-called “customer loyalty”…
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The 9 elements that you should use to give ‘color’ to your stories
When you put together the story of your brand or organization you need to have, like a painter, some basic elements.…
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